FINANCIAL SERVICES

Delivering Better Customer Experience With Real Time Communications

  • 02 June 2017
  • By Prabhas Kumar

The Financial industry is becoming a milepost of opportunities.

The financial services sector has also seen a marked increase in consumers moving to online offerings for their convenience, flexibility and options. Some of the fastest growing areas of the online financial services sector are banking, investment and tax filing.

Embedded communication promises higher customer retention and better customer experience – helping financial advisors and service providers sell to customers and win new ones.

GROWTH OF ONLINE FINANCIAL SERVICES

  • 94 % of millennials conduct their transactional banking entirely online
  • Digitization to improve customer experience will dominate payments growth initiatives.
  • Faster, Seamless, and Secure transactions, support is required for financial service providers in an effort to drive long-term profitability.

CHALLENGES In Financial Industry

CUSTOMER SERVICE

It is difficult to deliver a human touch when your customers interact with your services through ATMs, websites, mobile apps or messaging bots Bank customers prefer to seek service and product information by physically visiting branch locations. Many banks, however, are saddled with an obsolescent branch infrastructure that is poorly aligned with their sales goals.

Real-time video collaboration between branch offices and headquarter locations can facilitate a new era of customer service that includes distance learning, remote experts and more timely and actionable corporate communications. This collaborative environment can ultimately transform the obsolescent branch into a vibrant sales channel that is more responsive, and able to offer more products and services such as access to remote experts.

HIGH NET WORTH & PRIVATE BANKING

High net worth clients require specialist banking advice, and financial institutions must provide expert services and find innovative ways to maintain a competitive advantage.

For tax, retirement and estate planning, these high net worth clients and the mass-affluent market are migrating to financial firms that can deliver world-class advice & guidance, at the moment they are required.

SHARE KEY PERSONNEL & EXPERTS

Bank customers prefer to seek service and product information by physically visiting branch locations. Many banks, however, are saddled with an obsolescent branch infrastructure that is poorly aligned with their sales goals.

Real-time video collaboration between branch offices and headquarter locations can facilitate a new era of customer service that includes distance learning, remote experts and more timely and actionable corporate communications. This collaborative environment can ultimately transform the obsolescent branch into a vibrant sales channel that is more responsive, and able to offer more products and services such as access to remote experts.

SOLUTIONS & USE CASES

IN-PERSON EXPERIENCE

Video communications can help financial service providers, advisers, and analysts provide in-person experience and personal touch to their customers.

For financial services companies, the surge in online and mobile banking presents a huge opportunity to embrace new live video communications technologies to deliver a personalized and unique brand experience at scale, all built into existing web or mobile applications.

With GC-Collab Platform, you can

  • Offer face-to-face support to your clients – without the need of travelling.
  • Securely & seamlessly connect with your team.
  • Enhanced credibility.
  • Reduced audio/video latency.

PERSONALIZED SERVICES

It is very difficult for financial institutions or independent advisors to offer personalized services to their clients. In today’s competitive world, you need to offer personalized and instant services to your clients – to be ahead of your competitors.

With real time communications via GC-Collab platform, you can instant collaborate with your clients – resolving issues instantly or briefing services. With GC-Collab platform, you can

  • offer your customers high-touch and secure services.
  • improve the banking experience for existing customers.
  • extend business opportunities to a much wider audience.

PEER-TO-PEER CONNECTIONS

In Financial Industry, instant collaboration with team is as crucial as offering delight customer experiences.

With GC-Collab platform, you can

  • offer your customers high-touch and secure services.
  • improve the banking experience for existing customers.
  • extend business opportunities to a much wider audience.