Engaging Your Audience With Live Video

  • 12 September 2017
  • By Garima Singh

In today’s digital world, more and more brands are competing to be on the top and procure online attention.

After progressing their brands online, it’s becoming increasingly important for businesses to interact with their audiences without losing that human connection.

With Live Video, you can offer your customers personalized, face-to-face interactions – emboldening them to try new products/services. Seamless and instant communications would make them associate your brand like never before – eventually, keep them coming back for unique and exciting experiences.

  • Only about 22% of businesses are satisfied with their conversion rates (Econsultancy). It’s time to modernize the way you run campaigns and engage your customers.
  • Marketers who use video grow revenue 49% faster than non-video users (Aberdeen). Imagine your brand’s conversion rate via Live Video.
  • Shoppers who interact with an agent via live video or face-to-face are 1.81X more likely to purchase than non-viewers (Animoto). Considering this, embedded communications can help you offer the human touch to your potential consumers.

The Technologies Powering Live Video

WebRTC is a platform for enabling Real-Time Communications (RTC) – voice, video, and messaging - within browsers and mobile applications. It enables rich, high-quality RTC applications to be developed for a range of digital environment including browsers, mobile platforms, and IoT devices, and allow them all to communicate via a common set of protocols.

The GC-Collab Platform
GC-Collab Platform is a reliable and secure platform for embedding live video, voice, and chat into websites and mobile applications – with an ease. The scalable, customizable platform empowers the entrepreneurs and brands offer best communications experience, from one-to-one calling to large-scale broadcasts.

The Benefits

As audiences seek to consume and interact with rich, real-time online content, businesses and brands are looking for new ways to provide this content to an ever-expanding user base. Here are a few benefits of integrating WebRTC based GC-Collab platform in browsers or mobile applications:

Increases direct customer engagement
Scales to create as many live-stream connections as needed.
Enables easy access—no download or login required.
Powers rich interactions in browsers & mobile applications.
Powers richer collaboration experiences with video, voice, and text-chat capabilities.

Use Case

Online Display Ads

  • Display Ads play a vital role in collecting potential leads in lesser time. With tons of tool one can live monitor the success of their running ads, however, the conversion rate is still lower than expected by the marketers.
  • It’s time to capture your audience’s attention. Integrate live video, voice or chat capabilities into your display banner ads or landing pages. This way you can offer personalized and interactive experience to your potential customers – increasing conversion rate effectively.
  • Embed WebRTC based GC-Collab into your landing pages and display ads to get make your business soar like never.

Promotional Campaigns

  • Even after spending thousands of dollars in promotional campaigns, marketers reach and convert a very low percentage of the audience.
  • It’s time to reach out your potential consumers with an entrancing campaign – that not only attracts your audience but also motivates them to recommend you. Thus, helping you collect more leads and enhance conversion rate like never.
  • Share your content with your audience, keep them engaged, and encourage them to try your products/services with WebRTC based GC-Collab platform integrated into your browsers, mobile applications, or other digital environments.

Live Sales

  • These days most of businesses and brands are live on browsers or mobile application, however, the owners face higher bouncing rate – affecting their sales.
  • With real-time communications, offer live sales to your customers, help them find the right product and service, engage the, encourage them and make your sales soar.
  • Extend your sales reach like never before and fully engage your potential consumers by integrating live video, voice and messaging capabilities into your different sales platform including mobile applications and websites.
  • Encourage them to ask product related questions and connect with your brand.


GC-Collab is a high-quality real-time communications solution for embedding live video, voice, and messaging into websites and mobile applications.

Integrating the platform into your website or mobile application empowers you for offering better customer service experience, improved team management, and instant collaboration.

Core Features of GC Platform:

  • No downloads or plug-ins
  • Audio, Video, & Messaging
  • One-to-one & One-to-many calling
  • File Sharing
  • Whiteboard
  • Easily Note Making
  • Screen Sharing
  • Scheduling Meeting
  • Video Recording
  • Personalized Dashboard